One theater in my area is ADDING an additional show per day starting Friday. Usually by now, they would be subtracting one.
I vote for this. I tire of personal jabs and snipery.It's getting like a TNZ thread in here!
Can't we get back to enjoying the fact that Chartman's Awesome Chart of Blue Lines is still able to have more blue lines on it because Trek is still in the cinemas and making money?
One might suppose so. Yes. Yes, I think it is good.I mean, whether you think it's a success or a failure at this point, the fact that it's still making money is good, right?
A close friend of mine once attended a 20 minute lecture on film marketing. I think its safe to say, through my conversations with her, this sets me apart from anyone on these boards as the expert on film marketing. That settled then, let's look at the numbers shall we?
Each one of those one sheets (that's the correct term for "movie poster") with such high gloss coating costs about $5,000 dollars apiece (amazed? Google it). My theater had at least 10. Multiply that times the number of theaters, train stations, bus stops, etc. they were placed worldwide, and you are already deep in the tens of millions, if not more.
This film/ads licensed a Beastie Boys song. That song costs them no less than 80 million dollars which was placed on the marketing budget. And speaking of licensing, way back Leonard Nimoy cleverly circumvented Desilu Productions and copyrighted the Vulcan hand salute. Every time that is used, someone pays. He charged Paramount $25 million to use that salute in the ads, which of course is charged to both the production and marketing budget. Double dipping.
We are now in the area of 600 million dollars in marketing. A paltry 350 million dollar box office in no way covers this and the 375 million dollar production costs. Even DVD sales won't dent this.
And none of this even addresses the strong rumors that from his own pocket Abrams purchased $175 million in theater tickets to make this movie look like a success.
Add the numbers, and I think it adds up to COMPLETE FAIL!!
A close friend of mine once attended a 20 minute lecture on film marketing. I think its safe to say, through my conversations with her, this sets me apart from anyone on these boards as the expert on film marketing. That settled then, let's look at the numbers shall we?
Each one of those one sheets (that's the correct term for "movie poster") with such high gloss coating costs about $5,000 dollars apiece (amazed? Google it). My theater had at least 10. Multiply that times the number of theaters, train stations, bus stops, etc. they were placed worldwide, and you are already deep in the tens of millions, if not more.
This film/ads licensed a Beastie Boys song. That song costs them no less than 80 million dollars which was placed on the marketing budget. And speaking of licensing, way back Leonard Nimoy cleverly circumvented Desilu Productions and copyrighted the Vulcan hand salute. Every time that is used, someone pays. He charged Paramount $25 million to use that salute in the ads, which of course is charged to both the production and marketing budget. Double dipping.
We are now in the area of 600 million dollars in marketing. A paltry 350 million dollar box office in no way covers this and the 375 million dollar production costs. Even DVD sales won't dent this.
And none of this even addresses the strong rumors that from his own pocket Abrams purchased $175 million in theater tickets to make this movie look like a success.
Add the numbers, and I think it adds up to COMPLETE FAIL!!
that second to last paragraph completely sinks you, my friend.
*shakes head*
A close friend of mine once attended a 20 minute lecture on film marketing. I think its safe to say, through my conversations with her, this sets me apart from anyone on these boards as the expert on film marketing. That settled then, let's look at the numbers shall we?
Each one of those one sheets (that's the correct term for "movie poster") with such high gloss coating costs about $5,000 dollars apiece (amazed? Google it). My theater had at least 10. Multiply that times the number of theaters, train stations, bus stops, etc. they were placed worldwide, and you are already deep in the tens of millions, if not more.
This film/ads licensed a Beastie Boys song. That song costs them no less than 80 million dollars which was placed on the marketing budget. And speaking of licensing, way back Leonard Nimoy cleverly circumvented Desilu Productions and copyrighted the Vulcan hand salute. Every time that is used, someone pays. He charged Paramount $25 million to use that salute in the ads, which of course is charged to both the production and marketing budget. Double dipping.
We are now in the area of 600 million dollars in marketing. A paltry 350 million dollar box office in no way covers this and the 375 million dollar production costs. Even DVD sales won't dent this.
And none of this even addresses the strong rumors that from his own pocket Abrams purchased $175 million in theater tickets to make this movie look like a success.
Add the numbers, and I think it adds up to COMPLETE FAIL!!
A close friend of mine once attended a 20 minute lecture on film marketing. I think its safe to say, through my conversations with her, this sets me apart from anyone on these boards as the expert on film marketing. That settled then, let's look at the numbers shall we?
Each one of those one sheets (that's the correct term for "movie poster") with such high gloss coating costs about $5,000 dollars apiece (amazed? Google it). My theater had at least 10. Multiply that times the number of theaters, train stations, bus stops, etc. they were placed worldwide, and you are already deep in the tens of millions, if not more.
This film/ads licensed a Beastie Boys song. That song costs them no less than 80 million dollars which was placed on the marketing budget. And speaking of licensing, way back Leonard Nimoy cleverly circumvented Desilu Productions and copyrighted the Vulcan hand salute. Every time that is used, someone pays. He charged Paramount $25 million to use that salute in the ads, which of course is charged to both the production and marketing budget. Double dipping.
We are now in the area of 600 million dollars in marketing. A paltry 350 million dollar box office in no way covers this and the 375 million dollar production costs. Even DVD sales won't dent this.
And none of this even addresses the strong rumors that from his own pocket Abrams purchased $175 million in theater tickets to make this movie look like a success.
Add the numbers, and I think it adds up to COMPLETE FAIL!!
So, can you provide a single cite?
For any of this?
Anyone who actually works for film or movie company (in other words, not another crazy diamond like you).
The lens flares were 80% of the Special FX budget. You can google it if you don't believe me.
The lens flares were 80% of the Special FX budget. You can google it if you don't believe me.
How come when I google that I get no relevant links at all? Just links of stories about how successful the movie has been?
WHAT DID PARAMOUNT KNOW.
WHEN DID THEY KNOW IT.
The lens flares were 80% of the Special FX budget. You can google it if you don't believe me.
How come when I google that I get no relevant links at all? Just links of stories about how successful the movie has been?
WHAT DID PARAMOUNT KNOW.
WHEN DID THEY KNOW IT.
Extra precautions had to be taken in each theatre to keep the projectors from overheating from all the flares. Paramount had to pay $10K per site just for fire retardant for the projection rooms. Do you ever wonder why they never released budget numbers? It's because this movie literally broke the bank. Sumner Redstone looked at this film as his final f-you to Paramount. Ruin the studio forever with the modern day Cleopatra. When did you lose track of Zoe Saldana's costume changes? They were so damn expensive they even left a costume change on screen!
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