Abrams is going for the summer popcorn blockbuster formula, not really any different from Avengers. Likable characters, slam-bang action. Star Trek is Avengers in space.
But what do we expect? It won't help anyone if his movies flop. Even the "better" popcorn movies must adhere to a pretty narrow set of expectations. The most we can hope for is that they are financially successful without being totally brainless, like Transformers and that ilk. Avengers in space is the best we can hope for (and wouldn't it be great if the next movie makes that kind of money?)
Star Trek won't be back to its old self - in the sense of being highly distinct from any other property such as the Avengers - until it's back on TV, where some degree of individuality is possible within the context of profitability.
But what do we expect? It won't help anyone if his movies flop. Even the "better" popcorn movies must adhere to a pretty narrow set of expectations. The most we can hope for is that they are financially successful without being totally brainless, like Transformers and that ilk. Avengers in space is the best we can hope for (and wouldn't it be great if the next movie makes that kind of money?)
Star Trek won't be back to its old self - in the sense of being highly distinct from any other property such as the Avengers - until it's back on TV, where some degree of individuality is possible within the context of profitability.