This topic is in the hypothesizing spirit of a previous thread. It's a more interesting question, though, for several reasons.
1) A successful Trek XI is considerably more likely than a failure - and given the track records of the people making it, a hugely successful film is a possibility.
2) The answer to "what happens if it fails" is, basically, "everything stays the way it is now." If the movie succeeds, though, everything changes in the world of "official" or "canon" Star Trek.
The studio, having nearly lost its Trek Franchise over the last decade and having gambled a lot of money on this new version, will hitch its star securely to the new vision of Trek. In short order, the world of licensing will change:
New and continuing Trek licensees - comics, novels, mass-market toys and so forth - will be required (in most cases of new licenses) or under heavy pressure (in the case of some continuing licenses) to adopt the new faces and visual designs in all their products.
TOS-era "Kirk" will look like Chris Pine, "Spock" like Quinto. The U.S.S. Enterprise NCC-1701(TM) appearing on book covers and toy shelves will be the version designed by (presumably) Ryan Church and Scott Chambliss. Ditto for uniforms, the bridge and so on.
There will be exceptions - original series and TOS-based movie DVDs will continue to use the original iconography for obvious reasons, and manufacturers of high-priced collectibles will continue to offer Christmas ornaments and models and so forth based on every variation of the Trek Universe. But mass-market toys, games, novels and novelizations and other products will be nuTrek - and for the most part licensees will be more than glad to do this since what they'll be paying for the right to use will be the association with the current huge hit.
By the time the pre-release marketing blitz for Star Trek Twelve starts in, oh, 2010, the imagery and continuity of TOS as we remember it will have been systematically marginalized by Paramount. It will all but disappear from the world of commerce.
This will be...dissonant for lots of folks.
1) A successful Trek XI is considerably more likely than a failure - and given the track records of the people making it, a hugely successful film is a possibility.
2) The answer to "what happens if it fails" is, basically, "everything stays the way it is now." If the movie succeeds, though, everything changes in the world of "official" or "canon" Star Trek.
The studio, having nearly lost its Trek Franchise over the last decade and having gambled a lot of money on this new version, will hitch its star securely to the new vision of Trek. In short order, the world of licensing will change:
New and continuing Trek licensees - comics, novels, mass-market toys and so forth - will be required (in most cases of new licenses) or under heavy pressure (in the case of some continuing licenses) to adopt the new faces and visual designs in all their products.
TOS-era "Kirk" will look like Chris Pine, "Spock" like Quinto. The U.S.S. Enterprise NCC-1701(TM) appearing on book covers and toy shelves will be the version designed by (presumably) Ryan Church and Scott Chambliss. Ditto for uniforms, the bridge and so on.
There will be exceptions - original series and TOS-based movie DVDs will continue to use the original iconography for obvious reasons, and manufacturers of high-priced collectibles will continue to offer Christmas ornaments and models and so forth based on every variation of the Trek Universe. But mass-market toys, games, novels and novelizations and other products will be nuTrek - and for the most part licensees will be more than glad to do this since what they'll be paying for the right to use will be the association with the current huge hit.
By the time the pre-release marketing blitz for Star Trek Twelve starts in, oh, 2010, the imagery and continuity of TOS as we remember it will have been systematically marginalized by Paramount. It will all but disappear from the world of commerce.
This will be...dissonant for lots of folks.