The series is the BBC's biggest export along with Top Gear, so how much money do they stand to lose by not having a full series to sell until 2013?
Based upon some dealings I've had with BBC America, I can't imagine that they are at
all happy with the current situation. They invested in promoting the show and the show itself, and what they are getting is not what they were expecting.
Don't get me wrong. They'll be happy when the show starts airing again next fall, and I would expect a big splash from them at SDCC this year to get the hype wheels turning again, but a year without new
Who product (save for the one-off Christmas special) isn't what they thought they bought into.
How much merchandising money will be lost by not having a DVD/Blu-Ray box set on sale this Christmas or Series 7 related toys?
They'll have a half-season box set at Christmas, assuming a broadcast start in September or October. (If the half-season runs to end at Christmas, though, there will be many unhappy money-counters at Worldwide.)
The puzzle to me, in terms of merchandising, is the scaling back of the novel line in 2012. Yes, we're getting several high-profile books, but the abandonment of the NSA line (as far as we know) is a complete puzzle. It's almost as if there's a deliberate pull back on the property (specifically, the bleeding edge version) for some reason.