PREMIERE magazine never wanted to cover Trek movies until NEMESIS, so what does that say about judgement? (especially given that PREMIERE was pretty high-profile for awhile before its crash&burn.)
A lot of it has to do with the studios as well. Paramount has on trek films (and others) often been very rude to minor press (by minor, I mean everybody with circulation less than TV GUIDE), so a lot of periodicals probably don't think it is worth the hassle. I almost had two trek fx movie pieces cancelled (on GEN and FC) because Paramount simply refused to provide images to illustrate the articles; in the end, we got pretty much everything from ILM and other sources, doing an end run around them, though the mag paid for that by getting even less cooperation on other films like FORREST GUMP and the first MISSION: IMPOSSIBLE.
On TUC, the PR department literally ignored every piece of mail I sent and every phone call made over 7 months to schedule interviews, and this was after I had already interviewed the director on my own initiative. When the PR dept finally came through it was with cast interviews, stuff that had no business being in a tech article, and then they resumed ignoring all inquiries, and I only got the interviews I did because the film's associate producer just opened up a book and gave me every phone number in there on everybody associated with the show (some were out of date, but enough to do the story.)
When I covered TOMB RAIDER, which involved Paramount, for another magazine, I had to sign a virtual file drawer full of non-disclosures, even though the article contained almost no plot content or spoilers.
I'm not saying there are only issues with Paramount shows; I used to have 45 pages of correspondence with Warner PR over covering (or not covering) the first HARRY POTTER, and that was ALL I had to show for what was supposed to be a 7,000 word article on the cinematography, art direction and visual effects. But that was more the exception than the rule, and if I had simply cheated and avoided the PR dept altogether, I'd probably have gotten at least a third of the story, and with a head of steam up, had a better chance to get them to shrug and agree to help.
And would a trek story appeal to general readers? I remember PLAYBOY had a fantastic piece on Trumbull's effects work on TMP, but I'm reasonably sure they never had cause to cover any other Trek stuff. TMP was a serious event film, and while I'm sure Paramount HOPES this one will be, it isn't like this has been something that folks waited 10 years to see.
THIS IS FUCKING INSANE!!!!!! 
HOW MUCH MORE DO THEY THINK WE CAN TAKE!!!!!!!!!!! 
THE HUMANITY!!!!!!!!!!!! 
