It kind of works on a case-by-case basis. No way do I feel obliged to read all 600+ TREK novels, but if I'm touching on a topic or character that's been handled by a previous author, sure, I'll check it out. When I wrote my Captain April story, for instance, I made sure to review Diane Carey's books about him first. And I borrowed a description of Khan's flag from another author's book.
On the other hand, if I'm writing a standalone adventure set on some planet I just made up, there's no need to reference THE FINAL REFLECTION or something.
Likewise, a savvy editor may suggest a reference if they think it works, but, just to be clear, I've NEVER been instructed to reference another TREK book in order to boost sales. It's more like, "Hey, you know what would be neat? What if that spear-carrier in Chapter Five turns out to be Chekov's old girlfriend from that old Vonda McIntyre novel . . . "
There is no master plan or strategy. Just fans being fannish.
On the other hand, if I'm writing a standalone adventure set on some planet I just made up, there's no need to reference THE FINAL REFLECTION or something.
Likewise, a savvy editor may suggest a reference if they think it works, but, just to be clear, I've NEVER been instructed to reference another TREK book in order to boost sales. It's more like, "Hey, you know what would be neat? What if that spear-carrier in Chapter Five turns out to be Chekov's old girlfriend from that old Vonda McIntyre novel . . . "
There is no master plan or strategy. Just fans being fannish.
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