Aside from over charging and some really thoughtless public relation issues, I wonder what did they do to "bring it upon themselves". Surely they did not start as a company in that state.
I sent them a nasty letter after they sent a collection agency after me for a one-day two-movie late fee and then didn't go there for a decade or so. Every other store would just collect when you inevitably went to rent another movie.
That said, after all the video stores started closing up I reluctantly signed up again and they had a rent two out as long as you want games and movies plan with no late fees. All the clerks at my store were very friendly and knew me by name and would talk about what I thought of the movies I just watched and what they were watching and looking forward to and it was really fun and inviting to go rent there. Probably my favorite retail experience ever. Unfortunately, they didn't survive the initial wave of closings.
There is something about browsing at a video store and being able to see all the titles and reading the covers and all. I liked being able to rent whatever I was in the mood for that night. Though if Netflix could offer everything streaming that would alleviate a lot of it, there selection leaves a lot to be desired.