Product placement?

[Hippokrene]

Re: Which was your favourite product placement?

I don't understand the hatred of product placement in movies personally. Is it hard to believe this car would have a Nokia phone installed or that ring-tones may be similar in the future? Not for me. I think it would be weird if there was a character saying something like "let's get on board our Mitsubishi shuttle-craft", but the type of product placement used in this movie bugs me not at all.

Are you joking?

In the future, no one will drink beer. It was totally out of place!

 

[imranbecks]

Re: Which was your favourite product placement?

I thought the Nokia bit was nice and simple.. Didn't get a good look at the phone though.. I remembered it look very futuristic and that standard Nokia tune seemed kinda upbeat.. Will get a better look at it when I go for my second viewing of the movie...

 

[npsf3000]

Re: Which was your favourite product placement?

The nokia was a nice homage to star trek... Homage people!

And the bud thing was just great.

Its not like there was a product in every scene, just 2 in the early build before mc coy's comic relief could arrive.

 

[KevasTrader]

The worst ting about the Bud (and the JD) reference is that it all ended in more alcohol-fuelled violence.

Surely Starfleet cadets are taught to save their hand-to-hand / bar room brawl skills for rooms full of Klingons or Naussicans.

Less talk, more synthehol.

 

[TechnoBoY]

Whole movie was about products! Did you all not notice the barcode scanners between Sulu and Chekov?

 

[USS Triumphant]

I've never seen a movie in which product placement worked. Even if I see someone drinking Coke, I immediately think product placement. It is always a distraction.

I think the thing that irritates me isn't the placement of product, itself, so much as the unnatural placement of it. Someone drinking a Coke? Fine. Someone drinking a Coke with the logo turned just so, and it looking like the logo may have been brought up even further with a bit of photoshop-y magic? Bullshit.

I'm a non-drinker, almost entirely, but the idea that Jack Daniels Whisky will still be around and asked for by name in the 23rd century is just fine with me. Brewery is an art, and just as there are schools in the Montessori method, I have little doubt that there will be whisky brewers that follow the Jack Daniels methods for some time to come - whether they are commercial interests or not. Just as there will probably be jean makers in the tradition of Levi Strauss. And just as I'm sure there will be beers brewed with high rice content and in the traditions of Anheuser-Busch, you danged beer snobs in the thread!

The Nokia thing bothered me only a moment, and only based on my instinct to strangle anyone who lets a cell phone go off in a theatre. But then I realized that it was in the film, and appropriate to the vehicle it was in - as was the Beastie Boys tune - and I relaxed and enjoyed it. The logo for Nokia was just a tad too prominent, but oh well.

If the showrunners wanted to include a reference to a fictional brand or gizmo of their own, I didn't notice it, but I'm completely cool with that. It is a fine tradition in Trek, from Yoyodyne Propulsions to the inclusion of an Infinite Improbability generator in the schematics for the Ent-D.