Product placement?

[satchelmouth]

Seriously, Nokia?....Budweiser? In a society that's abandoned currency-based economics, somehow hasn't abandoned useless brands, and they survived WWIII, Eugenics Wars, and pretty much the entire Star Trek 21st century shitfest?

And Slusho....does Abrams have to whore his stupid fake brand in everything he makes??

 

[DEWLine]

Re: Liked most of this movie, could have used less Corporate whoring

Definitely threw me. Especially the idea that they'd hold onto their current logos/wordmarks/etc. for three hundred years without change. Not even the Hudson's Bay Company managed that, and they've been around almost since Britain first started poking around North America!

 

[Cephas]

Re: Liked most of this movie, could have used less Corporate whoring

Sorry, but I'm okay with it. It's just another way to remind us that Trek is our future. It actually seems more realistic to have at least a few things we're familiar with survive.

Plus, if it helps the profitability of the franchise, go for it.

 

[SalvorHardin]

Re: Liked most of this movie, could have used less Corporate whoring

Yawn....

2-3 references that last a second each. Big deal

 

[martin]

Re: Liked most of this movie, could have used less Corporate whoring

For all we know, Nokia is now a group developing comminucation technology for civilian and Starfleet purposes.

 

[satchelmouth]

Re: Liked most of this movie, could have used less Corporate whoring

Also, viewscreens as windows...just..no.

 

[DEWLine]

Re: Liked most of this movie, could have used less Corporate whoring

Actually, the main bridge viewer as an actual viewport with HUD capabilities? That worked for me.

 

[satchelmouth]

Re: Liked most of this movie, could have used less Corporate whoring

I always thought it was stupid that the Federation ships would put their command center, arguably the most important place on a ship (even in the old trek), jutting out into a tempting target instead of deeper in the ship for protection.

 

[Corran Horn]

Re: Liked most of this movie, could have used less Corporate whoring

Definitely threw me. Especially the idea that they'd hold onto their current logos/wordmarks/etc. for three hundred years without change. Not even the Hudson's Bay Company managed that, and they've been around almost since Britain first started poking around North America!

I don't know about Nokia (well, I do, there's no way they're even close) but Budweiser as a brand and product is 130+ years old.

Plus, who said the 23rd century was a currencyless economy?

 

[satchelmouth]

Re: Liked most of this movie, could have used less Corporate whoring

Definitely threw me. Especially the idea that they'd hold onto their current logos/wordmarks/etc. for three hundred years without change. Not even the Hudson's Bay Company managed that, and they've been around almost since Britain first started poking around North America!

I don't know about Nokia (well, I do, there's no way they're even close) but Budweiser as a brand and product is 130+ years old.

Plus, who said the 23rd century was a currencyless economy?

Kirk mentioned it in ST IV.

It's also implied in Enterprise, and First Contact that the federation works for the ideals blah blah blah yadda yadda yadda.

 

[Capn Flukie]

Re: Liked most of this movie, could have used less Corporate whoring

Just because there's no currency doesn't mean people are going to stop making stuff and want to differentiate between products.

 

[Phily B]

Re: Liked most of this movie, could have used less Corporate whoring

I didn't like it, that was the only thing I didn't like and pulled me out of the film, thankfully it was just a few near the start.

 

[Zeppster]

Re: Liked most of this movie, could have used less Corporate whoring

I didn't really notice them that much. They weren't so bad that they took away from the movie.

 

[Roger Wilco]

Re: Liked most of this movie, could have used less Corporate whoring

The Nokia thing bothered me, I hate product placement, but that was the only one I noticed.

 

[Kelso]

Re: Liked most of this movie, could have used less Corporate whoring

Who cares?


The Nokia comm/media center was in a 300 year old car (or a replica of one) and it played music from the 20th century. We don't have any reason to believe that Nokia products are still on the market in the 23rd century.

Also, a Budweiser Classic sounds like a novelty drink.


I'm not going to lose any sleep over this.

 

[David cgc]

Re: Liked most of this movie, could have used less Corporate whoring

I giggled at the implication that, at some point in the next two hundred and fifty years, someone is going to make the mistake of unrolling "the New Budweiser."

 

[DeafPoet]

Re: Liked most of this movie, could have used less Corporate whoring

I was less offended over the product placement and more bothered that they're drinking shitty beer in the future.

 

[Capn Flukie]

Re: Liked most of this movie, could have used less Corporate whoring

I was less offended over the product placement and more bothered that they're drinking shitty beer in the future.

That's my thinking too. Though, it was Iowa, so it's probably a cultural thing.

 

[Phily B]

Re: Liked most of this movie, could have used less Corporate whoring

I didn't mind Jack Daniels still being around really, in fact I welcomed it.

 

[Small White Car]

Re: Liked most of this movie, could have used less Corporate whoring

Who cares?


The Nokia comm/media center was in a 300 year old car (or a replica of one) and it played music from the 20th century. We don't have any reason to believe that Nokia products are still on the market in the 23rd century.

Also, a Budweiser Classic sounds like a novelty drink.


I'm not going to lose any sleep over this.

THANK YOU.

Yes, the film gives NO reason for us to believe either company exists in the 23rd century. None at all.