The main problem with all of this is that the producers and studio want to have their cake and eat it too.
People think creators should have flexibility to go in different directions and re-conceptualize Star Trek? Fine.
But if you don't want fan complaints about how stuff doesn't look or feel right, there's an easy fix. Be honest with the fanbase and tell them that continuity is flexible. Do something like EON with the James Bond universe, or Arthur C. Clarke with the "2001" novels and movies. Just say that each property is a story using the elements of Star Trek as a foundation, and don't sweat trying to make it all fit together with everything else because it's not meant to fit within a continuity.
But they don't want to do that because they know a significant chunk of fans do not want that. So, instead, they insisted that all of Discovery fits together within the "Prime" universe, even when some of it was like shoving a square peg into a round hole to make it fit. I mean some here might be right in believing that some fans take this too far, and go overboard with making sure that a panel looks exactly the same. But Paramount and CBS have played a part in this too with making the choices they decided to go with that went over like a lead balloon, while telling their fanbase something that wasn't exactly true.