I believe that character interaction is in fact what makes a film a "Star Trek Film".
You may say it wasn't "smart enough", but two of the best-liked Star Trek films (TWoK and FC) weren't any smarter. Those were also full of plot holes, questionable science, not-too-original plotlines, and a little bad dialog -- but they were "fun" films that allowed the characters to interact in enjoyable ways, just like this film.
I'd say that Firefly or nuBSG are far more about the interactions of the characters than Star Trek, in any of its incarnations. Especially considering that TOS was, essentially, an anthology series with the unique twist that it retained its setting and main characters from week to week - there was very little continuity or growth among the characters (none of the latter, really, and very, very little of the former), so the character interaction that was there was secondary to the plot of the week.
"Smart" is not just the plot, but the characters, as well, which is where I think the film really failed - almost none of the characters were believable, either in their motivations, their interactions or their accomplishments. TWoK and FC had much more plausible characters, and it wasn't simply because we knew who they were going in - they were mostly consistent from beginning to end with their projected personalities and with their circumstances. OTOH, in JJTrek, Kirk's circumstances were laughably implausible, which also reflected unfortunately upon Pike. McCoy was a cartoon of De Kelley's performances but had none of his character. The 'romance' between Spock and Uhura came from nowhere and only seemed to exist to foil Kirk's advances, as well as to show that, for all his discipline as both a Vulcan and a Starfleet officer, Spock had no qualms whatsoever about allowing his personal life to interfere with the performance of his duty - you don't need to be Vulcan to know it's probably a bad idea for your fellow officer/girlfriend to come kiss you goodbye while you're on the transporter pad, and in front of the captain, to boot, even if he is freshly- (and implausibly-) minted.
Simply put, I couldn't buy these characters in their circumstances, not because they weren't the ones I'd lived with for decades, but because they all seemed simultaneously incompetent/hyper-competent and impossibly prone to luck as the better alternative to skill. This movie had more to do with magic than with science, in the end. And I love a good Harry Potter movie - I buy all the DVDs and watch them several times; I just don't expect to see Dumbledore Pike and Nero Voldemort, James T. Potter and Hermione Uhura in a Star Trek film.
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