Once Upon A Time (8-9pm – 9.3 million and 3.4/10 in AD18-49):
Building sharply on its lead-in at 8pm, ABC’s 4th season opener of Once Upon a Time dominated its CBS drama competition in the hour with Adults 18-49, more than doubling Madam Secretary (+143% - 3.4/10 vs. 1.4/4). Topping its 2-hour May finale (6.8 million and 2.3/7 on 5/11/14) in viewers (+37%) and young adults (+48%), Once Upon a Time earned its highest numbers in nearly 2 years – since 11/4/12. In addition, the show hit new series highs with Teens and Kids. The ABC drama also outperformed its year-ago season opener in Total Viewers (+9%) and Adults 18-49 (+31%). The ABC drama was the #1 most social non-sports broadcast of the evening with 224,951 tweets, up 65% from last year’s opener to rank as the show’s highest number ever.