CBS skews the oldest and it's been that way for a while. They make up for it on volume. But that strategy is doomed over the long haul. Advertisers only care about 18-49. I thought everyone knew that by now. So skewing old becomes a real problem when the average age is starting to edge out of that demo. Whether or not brand preferences are really locked in at 49 is a different issue. As long as advertisers think that way, they will continue to act on that belief, even if it is stupid and wrong. Or just look at this place, with that idiotic vertical banner in the wrong location! Somebody hit the wrong button. And before that, there were ads for Buzz Lightyear toys and underage Asian girls being served on the same page. What target market is that, exactly? Whoever it is, I don't want to meet them. It creeps me out to think they're here. Even the vaunted Netflix is screwing up. I get both streaming and DVDs. I didn't start getting House of Cards advertising on my envelopes until after I'd started watching that show. Shouldn't that have been the other way around? The nice thing about online advertising is that it's easier to tell when somebody is messing up. If they know everything about us, there's no excuse for mis-targetted ads.