To me it's simple.
Do a modern day version of Next Generation
Core timeline, early 2380's, Enterprise F, exploration, diplomacy etc.
TNG was the most popular show, update it for the modern day, cast a quality popular actor as the captain, give it an attractive cast, make it a bit "cooler" and more action oriented, but keep the good storytelling intact.
We don't need a TOS reboot, Pine and co are not going to do a TV show, we don't need a THIRD captain Kirk, and we don't need to retread old ground, this needs to be in a new era, not one where we know what happened and we suddenly have Three canonical timelines (FOUR if you count trek-lit)
It's not hard is it.