They're banking on this feeding off the holiday season and attracting more than Trek fans but it's not gonna happen. People with casual interest are going to see it, but not enough to propel the film to numbers Paramount is expecting. When will they get it in their heads that Trek ISN'T a mass appeal property anymore? The last time it was such was....when? 20 years ago?
I'll be generous and predict that it will get $80-$100m domestic. MAYBE. Then MAYBE $50m-$70m international. Then they'll be praying that the DVD will sell like gangbusters.
The general public ISN'T going to flock to this just because JJ Abrams is involved. If that's what Paramount thinks, they're idiots.
I'll be generous and predict that it will get $80-$100m domestic. MAYBE. Then MAYBE $50m-$70m international. Then they'll be praying that the DVD will sell like gangbusters.
The general public ISN'T going to flock to this just because JJ Abrams is involved. If that's what Paramount thinks, they're idiots.