Roger Moore in a sense saved the franchise and dragged it through the gawdy 70s and 80s, in addition he was a infinitely better choice for playing Bond than Burt fucking Reynolds.
or, Adam West who Cubby Broccoli would have chosen had West said "Yes" to
Diamonds Are Forever.
It was Sean Connery's longevity in the role and his agreement to return when George Lazenby vacated it, as well as Roger Moore's longevity in the role that saved the 007 franchise. Had EON changed 007 actors every few films after Lazenby or if we had "a musical chairs" of 3 Bond actors in between Moore and Dalton, this franchise would not have survived in its current A-list studio tentpole form today.
I also want to take back
Goldeneye as being the most over-rated, because I actually consider that to be quite good in terms of direction and performance. My vote for over-rated goes to
Quantum of Solace with its bad direction and plot-thin script. Sure,
Goldeneye is style over substance built around action sequences, but it is Campbell's excellent use of the camera as well as Pierce Brosnan, Sean Bean, and Famke Janssen's "A" performances which gives that film the reputation it holds today. When you add up every single 007 film out there, we have had only a few
original Bond films that have not followed the "later-Connery" and "Moore Bond film" formulas so closely in terms of plotting:
Dr. No
From Russia with Love
Goldfinger
On Her Majesty's Secret Service
Licence to Kill
Goldeneye
Casino Royale
All of the other 007 films, IMHO, just aped off of each other in terms of plotting and formula, and really did not shake up the franchise. I would have put
For Your Eyes Only up there had it been someone new in the role like Timothy Dalton or James Brolin, and if the movie actually had a decent director...but, alas that one was campy in spots for what was purportedly Moore's one-off "darker Bond."