Bond movies have never exactly been subtle about product placement, though.
True -- to the point that one film will forever be known as "Buy Another Day."
Oh...yeah, and "Thunderbirds." My God, that movie was a Ford whore.
Bond movies have never exactly been subtle about product placement, though.
According to The Scotsman, various company’s have spent a massive £50 million ($79 million) on placing their products in the latest Bond film, Quantum of Solace.
It seems 007 now has more than a licence to kill; he has a licence to sell, and a very lucrative one. Quantum of Solace, the 22nd “official” outing of Britain’s best known secret agent, released this week, has reportedly earned a record £50 million from manufacturers for “product placement”, as these subtle, and sometimes not so subtle, adverts are known. It tops the previous record of £44 million for Die Another Day, a film so laden with plugs for 20 products that it sometimes resembled a big-budget Argos advert and was retitled by critics “Buy Another Day”.
If you are thinking of going to see the film, look out for:
Ford Motor Co., Heineken beer, Smirnoff vodka, Omega watches, Virgin Atlantic planes, Sony Ericsson cell phones and other Sony electronics.
Once again a bond movie set a product placement record
http://filmonic.com/quantum-solace-sets-product-placement-record
According to The Scotsman, various company’s have spent a massive £50 million ($79 million) on placing their products in the latest Bond film, Quantum of Solace.
It seems 007 now has more than a licence to kill; he has a licence to sell, and a very lucrative one. Quantum of Solace, the 22nd “official” outing of Britain’s best known secret agent, released this week, has reportedly earned a record £50 million from manufacturers for “product placement”, as these subtle, and sometimes not so subtle, adverts are known. It tops the previous record of £44 million for Die Another Day, a film so laden with plugs for 20 products that it sometimes resembled a big-budget Argos advert and was retitled by critics “Buy Another Day”.
If you are thinking of going to see the film, look out for:
Ford Motor Co., Heineken beer, Smirnoff vodka, Omega watches, Virgin Atlantic planes, Sony Ericsson cell phones and other Sony electronics.
How about most obnoxious during-show pop-up ad? In this case, TBS froze Family Guy in the middle of the scene to have a guy pop up and pitch his show.
Ok, yeah. That one wins.
Pop-up ads and banner ads have gotten more and more obvious, distracting and disruptive over the years. (I guess a side-effect to DVRs)
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