Huh? I said nothing of the sort, nor was I "complaining." All I said was that I tend to favor 3.75-inch figures. Didn't say anything about hating other kind of figures (of which I own, BTW).
Your original statement was:
"I've always been partial to a 3.75-inch line of figures from every Trek series and movie. Playmates had the opportunity to do it, but screwed the pooch big time with their ill-fated Star Trek XI line..."
That sure sounded like "complaining" to me.
Nope. Just an observation or opinion based on the cancellation of the line due to poor sales and retailers' reluctance to order more. It wouldn't really be true if I said Playmates won big with it.
And it sounded like you were preferring all previous 3.75" figures to the recent ST XI figures.
And how is preferring a particular size complaining? If I had said I hate figures in other sizes, yeah, that
would be complaining, but I said nothing of the kind as I do own figures in different sizes.
Why is there such a problem that at least one person misunderstood your meaning?
I don't see anyone else having a problem with what I said.
I don't think I accused you of "hating" anything.
I was just informing you that just because I have a
preference for one size doesn't mean I hate other sizes.
Actually, Playmates did over-produce. They--not the retailers--determined how big Wave 1 was going to be. They released multiple figures all at once in multiple sizes all at once. Most consumers picked either one size or the other, so retailers were stuck with either lots of big figures or lots of little figures that weren't selling. Some individual stores never ordered more than one shipment as a result.
It's my understanding that the wholesalers' pre-orders at Toy Fair suggest how many figures will be made.
But not the kind of figures that will be made. Retailers are shown what comes in an assortment at Toy Fair, but they don't determine which figures are made. Toy companies do their best to produce figures for the retail market that have a good chance of moving there, which is generally why you'll see more of certain figures in a case than others (the general rule of thumb in the U.S. is that female action figures don't really sell, so they tend to be short-packed the most often. The exception tends to be for those toylines aimed at older collectors like the various comic book toylines).
When the wholesalers don't order in large quantities, lines and waves are reduced or cancelled.
Some stuff winds up in the direct market where they're produced in low quantity and sold only at select specialty shops and online retailers.
Retailers cancelled Wave 2 because they couldn't get rid of all the Wave 1 stuff they were sent.
Sure, but they also ordered too many in the first place.
No more than they did with any other toyline. But Wave 1 included both the Warp Series Collection with ten 6-inch figures and the the Galaxy Series Collection had ten 3.75-inch figures. They generally came twelve figures to a case. Additionally, there was the Command Series Collection featuring six 12-inch figures, but only Toys R Us carried those.
In hindsight, it probably would have been better for Playmates to have only picked one size and only released a smaller number of figures with Wave 1, with more figures released in equally small waves over the course of the next three years.
That's not usually how
movie tie-ins are done. It's usually all-or-nothing, to be in stores between the movie's theatrical release and the DVD, a window that gets shorter as the years go by.
But Star Trek has the luxury of being an established brand that most people have at least heard of. They could have easily have released an initial set featuring three to five characters under the Star Trek XI banner and then continued with another set under simply a new banner with new outer packaging--Hasbro does it all the time for their Star Wars and Transformers toylines. I think Mattel is even doing it too with their DC Comics toys.
It seemed that toy buyers wanted figures in the old Playmates scale, but also wanted playsets.
Playmates didn't really make any Star Trek XI figures in the old Playmates scale (5-inch), but they went with a 6-inch line (the Warp Series Collection) that was a compromise between the old Playmates scale and the larger 7-inch figures that Art Asylum/DST were making.
Smaller "Star Wars"-size figures mean more saleable/shelvable playsets. The retailers had already rejected the idea of more playsets like the old TNG bridge, which they said was too cumbersome.
They really don't like very large playsets. In addition to being bulky and cumbersome, they tend not to sell very well. Stuff scaled for 3.75-inch figures and smaller tend to do better.
Retailers cancelled Wave 2 because they couldn't get rid of all the Wave 1 stuff they were sent.
Retailers get sent what they ordered, and sometimes
less than they ordered, if orders exceed manufacturers' expectations.
And sometimes they're sent stuff that just doesn't sell and don't order any more of it.