The hourlong program drew a 1.5/5 in adults 18-49 and 5.4 million viewers at 8 PM. In 18-49, that was only marginally better than the last scripted series premiere in the slot, the now-defunct CBS drama A Gifted Man (1.4 last fall). Mockingbird Lane did manage to finish No.3 for the night in the demo behind NBC’s Grimm and ABC’s Shark Tank, posting NBC’s best 18-49 rating in the hour with non-sports programming in two years. But probably its biggest accomplishment was the boost it gave Grimm (1.9/6), which shot up 27% from last week when it followed a Grimm rerun to log its second highest Friday result ever, only behind its series premiere last fall, to rank as the top program of the night in the demo. It shows that with a suitable lead-in that is not a hodge-podge of repeats, Grimm could be a pretty formidable player on Friday.
As for Mockingbird Lane, there are some extra scripts written, so there conceivably could be more episodes, which would amortize the big price tag on the pilot, said to be approaching $10 million. The ratings performance for the pilot does not automatically warrant that, and NBC brass are said to be lukewarm at best on the show’s creative direction, but the special did not crash and burn, and a big DVR boost could help its chances.