I think people place too much emphasis on the "name recognition" factor sometimes. Look at BLADE, HELLBOY, THE MASK, MEN IN BLACK, GHOST RIDER, etc. Most people had never heard of the original comic book versions, but the movies made money anyway.
If name recognition was all that matters, then SUPERMAN RETURNS should have wiped up the floor with IRON MAN, and THE HULK should have been much more successful than THOR.
Didn't work that way . . . .
If name recognition was all that matters, then SUPERMAN RETURNS should have wiped up the floor with IRON MAN, and THE HULK should have been much more successful than THOR.
Didn't work that way . . . .