Apparently, the marketing folks at Disney think people don't wanna see movies with "mars" in the title after Mars Needs Moms flopped.
The director says it's because John Carter doesn't "earn" the "of Mars" moniker until the end of the movie, but that sounds like bs to me.
Sad and believable that marketers would reduce peoples' reactions to such simplicity. Well, I'm going anyway.
This sounds like a case of marketers who haven't thought through the product they're selling. If nobody wants to see some dumb movie about Mars, why are they making this movie in the first place?