Maybe. As successful? Hard to say.Would a movie without Khan have been more successful at the box office?
Not really.I think the inclusion of Khan muddled the plot more than helped it.
Hence Abrams's point.And since Khan wasn't even used as a marketing tool to begin with, I don't see why it truly helped.
I did. But the decision to use Khan wasn't about the fans. It was about the non-fans. And even with the reveal as it was, it surely helped some:Did the majority of fans "really" want Khan or was it more that Abrams and co. assumed that fans wanted Khan? I think a few people wanted him, but I think it's more the latter.
"Grr. Arrg. I am super evil guy who's better at everything. My name is John Harrison."
"Who?"
"A long time ago in this same galaxy I was called 'Khan'."
"Oohhhhhh!"
FTFYDramatic art always does this. Its remake mentality to push the old and familiar on to us is part of its nature.