The problem with 3D now is that regardless of whether people hate it, a lot of places are pretty much forcing it, plus a lot of new TVs just happen to be 3D capable even if that's not what you specifically buy it for.
My point is that it's getting harder for someone to send the message that they don't like 3D. If you're buying a new TV, chances are it's 3D, even if you never use it for that purpose. And it's getting harder to choose between 2D and 3D at the cinema. It's becoming a case of either watching it in 3D, or not watching it at all. And I'd say most people would rather watch it in 3D even if they don't like it, rather than miss out altogether.
So it doesn't look like consumers realistically have much of a choice. Bend over and get ready to take one for the team........ IN 3D! It's here to stay.