Isn't gravity negative potential energy? Well the opposing force to gravity would be some form of positive potential energy which would rather than pull stuff towards it, would instead push stuff away, if the same amount was produced as the local gravity field you could effectively produce conditions of zero gravity.
If one could produce positive potential energy in sufficient amounts you could use it to push people down onto the floors of an object in space (i.e. a spacecraft, space-station) and produce the effect of having 1g by pushing people down with that force rather than using gravity to PULL them down. After all if you're pushed down with a given force, or pulled down with a given force it ultimately feels the same.