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How do you think they'll promote the new Spider-Man?

In a world of super villains.......

There's one man you can still count on........

Garfield shoots webbing from his mechanical webshooters


"You we're expecting someone else?"

 
They might also want to leave the Lars von Trier-inspired ten-minute epilogue wherein Gwen Stacy smashes Peter's nuts on the cutting-room floor. I know it ties all the script's thematic ends together, but just a thought.
 
In all seriousness, I think they'll have a lot less difficulty in explaining that this is a reboot than they would have had a decade or so ago. Because of the Star Wars trilogies, a lot of journalists and critics seemed to assume that any movie with new actors playing the same roles was a prequel. Thus Casino Royale was incorrectly described as a prequel to the other Bond movies, Batman Begins as a prequel to the Burton movies and even Smallville as a prequel to the Chris Reeve movies.

However, in light of the movies I mentioned, not to mention Hulk and, to a lesser extent, Punisher, audiences and even critics can now get their head around the idea of a further movie involving a character we've already seen not actuall ybeing within the same continuity of the previous movies.

Admittedly Spider-man has a higher profile than Hulk or Punny and more people saw the 3 Raimi movies than saw the Ang Lee Hulk or Jonathan Hensleigh Punisher; similarly, the gap between Spider-man 3 and the next movie will not be as large as those between Die Another Day & CR or between Batman & Robin and BB. But I think people will cope.
 
Plus I think people will get quickly that this is a reboot if they already haven't and they'll just promote it like they would any other movie.
 
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