• Welcome! The TrekBBS is the number one place to chat about Star Trek with like-minded fans.
    If you are not already a member then please register an account and join in the discussion!

Formula One 2011

Now the contracts are signed, Sky will not give it up before 2018. Part of the reason that they want F1 so badly is there is a core of middle-class UK viewers who refuse to have sky TV but might be convinced if it is the only way to view their favourite sport.
 
It won't work. The only thing that will happen is that F1 will lose millions of viewers and therefore revenue potential for the advertisers.
 
ITL said:
Deckerd said:
Take heart my brave ones. I have confidence it will become clear what a terrible idea it is and it will be rectified.
Click to expand...
There's the half full...
Pingfah said:
Not before the end of next season it won't be. And if the contracts are already inked, there may be nothing the BBC can do. Sky aren't about to give it up voluntarily.
Click to expand...
...and there's the half empty.

And you could both be right...
Click to expand...

Stirling Moss (@StirlingMossCom) summed it up like this:

The coverage will be like going into a restuarant having the starter & then being told you can only have half your main and no desert
Click to expand...
 
Deckerd said:
It won't work. The only thing that will happen is that F1 will lose millions of viewers and therefore revenue potential for the advertisers.
Click to expand...

I agree. Sky imagining that in these austere times people are going to commit £20 a month of extra cash to get Sky Sports One on a monthly basis for the sake of half the season of one sport, is beyond absurd.

If I could buy just the races, for maybe £5 a month, then I would do it. Otherwise, hello internet.
 
I, for one, won't be forking out for Sky just to watch F1. I already pay the license fee, and that's all I can afford. Getting a Sky package plus the extra for the sports on top of that? No chance.
 
Pingfah said:
Deckerd said:
It won't work. The only thing that will happen is that F1 will lose millions of viewers and therefore revenue potential for the advertisers.
Click to expand...

I agree. Sky imagining that in these austere times people are going to commit £20 a month of extra cash to get Sky Sports One on a monthly basis for the sake of half the season of one sport, is beyond absurd.

If I could buy just the races, for maybe £5 a month, then I would do it. Otherwise, hello internet.
Click to expand...

Sky will take that bet, they are currently the single largest item of house hold DI expenditure in the UK and added 350,000 new customers last quarter.
 
I think that will change. Also, what they don't tell you is the number of customers who drop their sub after a year. They always broadcast how many new customers they have but the overall number doesn't go up. Funny that.
 
So much for it being on free to air TV, Bernie. I suspect part of the problem is that the cost of the rights was too high for the BBC to have exclusive rights.

It seems as if Sky have a virtual monopoly on sports in the UK, with rights to most Football matches, Cricket, Golf etc.. and now F1.

I guess a case could be made that the viewer is being denied a choice. Or better yet doesn't the current Concorde Agreement (which expires at the end of 2012) stipulate that F1 races have to be broadcast on free to air TV.

So surely the deal from 2012- breaches this contract.
 
Deckerd said:
I think that will change. Also, what they don't tell you is the number of customers who drop their sub after a year. They always broadcast how many new customers they have but the overall number doesn't go up. Funny that.
Click to expand...

No idea what you think that is the case, of course there is churn, but Sky's subscription base and income per subscriber have both consistently increased over the last decade and both show upward trends (although the trend slowed in the last quarter). Indeed, the churn figure in their latest results is actually lower than expected.
 
You mark my words. The spending squeeze isn't going to go away and everyone's staring humungous home fuel bills in the face this winter. Sky's subs won't go up because of F1.
 
MacLeod said:
I guess a case could be made that the viewer is being denied a choice. Or better yet doesn't the current Concorde Agreement (which expires at the end of 2012) stipulate that F1 races have to be broadcast on free to air TV.

So surely the deal from 2012- breaches this contract.
Click to expand...

You are right about that. Some of the teams have already pointed out the deal can't go ahead without their approval.

I really hope that the teams decide to stick their oar in, that would be fantastic.
 
Unfortunatly at best it buys a year the 2012 season, as the concorde agreement from 2013 hasn't been agreed on.
 
Officially there's the BBC Complaints process, but then again there's always Facebook.

Personally I think we should bring The Chain back into the charts. :biggrin:
 
It's diabolical - doubly so, since the Beeb had exclusive rights for 2012 and 2013 and have given those up.
 
JoeZhang said:
Now the contracts are signed, Sky will not give it up before 2018. Part of the reason that they want F1 so badly is there is a core of middle-class UK viewers who refuse to have sky TV but might be convinced if it is the only way to view their favourite sport.
Click to expand...

Well if the contract breaches the terms of the Concorde Agreement which specifies free to air coverage of races, that contract might not be worth the paper it's printed on. It'll be interesting to see FOTA's response.

Of course the current Concorde Agreement only has one more year to run on it.

The question is do the teams want to go down the road of PPV or Subscription only channels, once you let it happen once it becomes a slippery slope for other countries with PPV or a broadcaster like Sky to buy the rights.

So questions top consider if that happened would sponsers be willing to fork over the ammounts they do now, for them yes it might cost them a few million for that advert on the wing, but when you are reaching audiance figures in the 100m+ in dozens if not hundreds of countries it'sa good investment.

Of course FOTA might be more in favour if they get a bigger slice of the TV reveanues, and the cynic in me thinks with the Concorde up in 2012, this is part of a plan for the organisers to get more money. Whether or not it gets to the teams is another matter.
 
You must log in or register to reply here.
If you are not already a member then please register an account and join in the discussion!

Sign up / Register


Back
Top