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First look at Chris Evans as Captain America

^ The Fantastic Four films are being rebooted, as the last didn't do as well as they had hoped, but they want to hold on the rights and so need to get another film in production. Presumably they'll go with a new cast. Funny thing is, I thought Evans did a pitch-perfect Johnny Storm; if there was any cast member I'd want to retain, it would be him--and now he's busy being Cap (probably for the best).

Ficititously yours, Trent Roman
 
I really like how the film is capturing the 1940s look and feel..including the costume.
 
I don't like all the black on the costume, but in terms of what color parts there are, I do like those... I like the added depth that whatever fabric they used gives, and I like the shield.
 
^ The Fantastic Four films are being rebooted, as the last didn't do as well as they had hoped, but they want to hold on the rights and so need to get another film in production. Presumably they'll go with a new cast. Funny thing is, I thought Evans did a pitch-perfect Johnny Storm; if there was any cast member I'd want to retain, it would be him--and now he's busy being Cap (probably for the best).

Ficititously yours, Trent Roman

Great strategy... remake a set of movies that tanked, so they can tank harder.
 
One of the things that amuses me about the Cap pics is that when Evans was first cast, a lot of people said 'Hmmm, can he carry off a straightlaced, non-wisecracking character?' Yet since the EW cover came out, there have been a lot of 'Oh, crack a smile, will you?' type-comments. Not so much here but on various websites and BBS.
 
I always thought that was ironic that the archetype of Aryan supermen thoroughly dislikes Hitler, which isn't half as hilarious as that in 616 it was Caps pint sized sidekick Bucky who kills Hitler.
That may have been intentional, but never confirmed. Some comic writers back then were Jewish, so when they heard about what the Nazis were doing they figured "Hey, let's make a character who fulfills the Aryan ideal and make him the Ultimate Nazi Enemy!"
Or maybe the idea of a "perfect human being" in the US at the time was not too different from the Aryan ubermensch. ;)
 
Of course, the Fantastic Four films didn't tank. They were profitable, as was Superman Returns - they simply weren't the mega-hits the studios hoped they'd be in return for the investment.
 
Of course, the Fantastic Four films didn't tank. They were profitable, as was Superman Returns - they simply weren't the mega-hits the studios hoped they'd be in return for the investment.

Exactly... and in business, when an investment does not bring in a desired return, you abandon it, and invest in something else which will be more profitable... you do not keep pouring money into something that is failing to bring in the profit you desire.
 
That's such a simplification of the way businesses work, especially with regards to brands and marketing, that it doesn't approach being true. Continuing or abandoning products involves weighing risk against opportunity, and that's especially true if the product has been demonstrated to make a profit. A great many new products do not make any money at all, and the risk is higher in the entertainment business than in many.

There have been a ridiculous number of vehicles marketed by Ford as "Mustangs" since 1965, many of which have had little in common with their predecessors other than the marque itself and perhaps a few body lines. The sales of some of those cars have been...disappointing, and for good reason. Nonetheless, the company has continued to introduce new models leveraging the brand and lately has enjoyed quite a bit of success with them again.

Companies often expend resources rehabilitating "damaged brands" that they've invested in and consider valuable for one reason or another, and they often succeed. There was no other reason for Paramount to spend 150 million dollars or whatever to make a Star Trek movie in 2009 after three or four underperforming versions including at least one outright failure. Another Fantastic Four movie makes about as much sense as that did - which may well be part of their thinking.
 
Now that I see this pic, with more of the suit, it looks better, but I'm really hoping the black stuff is just some part of a parachute getup, and that they'll get rid of it early on.

nicesuit.jpg
 
I'm more of a DC guy and wasn't excited about this at all...but these pics are fantastic and now I will def look forward to this.
 
Hugo Weaving is perfect for Red Skull, I wasn't even aware he was the one who had been cast.

And the costume looks great, IMO, functional and more like something a soldier would wear than a big spandex suit and bathing cap does.
 
Cap is probably the closest thing to a "DC Superhero" that Marvel has as a major character, since his origins are in the 1940s where there was scarcely any distinction to be made between the character concepts or styles of the various all-very-new-to-the-genre publishers. DC's style is arguably the result of carrying that "DNA" forward pretty much uninterrupted from the late 1930s, whereas Marvel's newly-minted characters in the early 60s were consciously a reaction against the old style.
 
Okay... after seeing this rendering of his film costume... I can say that I like it a LOT more then before, and that the black bits don't look THAT bad on him...

capam3.jpg
 
It's always nice when one of these superhero union suits appear to serve at least some functions as clothing, and this version of the CA uniform does - as does the Iron Man armor, or for that matter the various "body armor" versions of Batman's outfits as seen in the movies.
 
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