Saw this on IMDB so take it with a grain of salt:
IMDB:
Sony is about ready to test a new video-on-demand service that will allow owners of its Internet-connected Bravia TV sets to watch new movies after they appear in theaters but before they are released on DVD or pay-tv, Businessweek reported today, citing no sources. It plans to charge $40 (which will include delivering a DVD of the movie to viewers when it becomes available. [MORE]