Films in Theatres and at Home on the Same Day?
- Thread starter nx1701g
- Start date
Never heard of it... must not have been lucrative.
$40? For what? A $20 dvd which will be discounted in a couple months to $5. That plus the price of admission is still $30.
Yeah, that's called day-and-date distribution. Mark Cuban's company, which distributed Bubble as I recall, has experimented with that strategy, releasing a film in theatres, on disc, and on demand all at the same time.
It's a decent model for independent cinema, but for big budget films, I don't see it being carried out as anything more than a failed experiment. Theatrical releases may just be profitable advertising campaigns for the eventual DVD release a few months later, but the key word there is profitable.
Studios have had a hard enough time convincing modern audiences that it's worth their time to see a movie on the big screen (the only way new films break box office records is due to endless inflation of ticket prices--any proper box office list with adjustment for inflation shows the truth about how fewer and fewer people go to the movies) without having to compete with themselves. Add to that the emerging technology of High Definition (which has been advertised, in a way that is untrue, but is usually believed, as replicating the picture quality of a film print) and things fall apart even more.
It's a decent model for independent cinema, but for big budget films, I don't see it being carried out as anything more than a failed experiment. Theatrical releases may just be profitable advertising campaigns for the eventual DVD release a few months later, but the key word there is profitable.
Studios have had a hard enough time convincing modern audiences that it's worth their time to see a movie on the big screen (the only way new films break box office records is due to endless inflation of ticket prices--any proper box office list with adjustment for inflation shows the truth about how fewer and fewer people go to the movies) without having to compete with themselves. Add to that the emerging technology of High Definition (which has been advertised, in a way that is untrue, but is usually believed, as replicating the picture quality of a film print) and things fall apart even more.