So when it comes to non-megachain pizza places, there are several different kinds. The following are sort of broad generalizations that I arbitrarily put together, and some of the features I threw in for one type may also occur with the other types. And you can probably think of more types of pizza place besides these.
Gas station/convenience store pizza. Typically a last resort if you are in a hurry or there are no other pizza options in the vicinity. They probably just bake pre-made frozen pizzas from a food service distributor. But there is the occasional gem of a place that makes their own pizza in-house, and makes it really good; one of those local secrets.
The walk-up lunch counter where you typically buy a slice or two with a soda. May also have canned or bottled beers. On-site seating is limited, if any. You can also order a whole pizza to go. They may also have their own delivery car for a limited geographic area. Or maybe they got rid of that because of things like UberEats.
The mom-and-pop pizzeria. Similar to the lunch counter above, but more/better on-site seating, and may also have some arcade video games, and may have beer on tap or a better selection of canned or bottled beers. You typically have to get a whole pizza, though they may have personal size available if you aren't that hungry. They may also sell pizza by the slice during lunchtime. Family/kid parties also happen here.
The bar/tavern that features pizza. Similar to the pizzeria but obviously geared toward grown-ups. Depending on local ordinances and whether the bar and dining sections are combined or not, kids may not be allowed at all, or may only be allowed with their parents. There are probably several TVs playing sports games.
The gourmet/specialty place with wood-fired ovens and thinner crust, sometimes super thin. May also be a brewpub or a wine bar, or part of a "fancy" Italian restaurant presentation. The latter may have higher-end toppings available such as prosciutto or truffle shavings, and uses the traditional little mozzarella balls instead of grated block cheese.
The hipster food truck. Foodie-oriented, with wood-fired oven. During the week it's probably with other food trucks or parked on a busy downtown street for the lunch crowd, and on the weekend it may be next to a microwbrewery that doesn't have its own food.
How much you are willing to spend, and what is considered a "good deal," will depend on what kind of ingredients or what level quality you want, and what type of overall "experience" you are looking for.
Kor
