Perhaps, but we shouldn't fall into the trap of thinking this a binary situation--with "the fans" on one side and "the general audience" on the other. It's more like a spectrum with people who will NEVER watch Trek on one end and those of us who can cite chapter and verse on EVERY episode on the other. Neither end of the spectrum is or should be the target audience. The mushy middle is where the bulk of the audience is--and they're as likely to be turned off by too much continuity as too little. And, honestly, I think bringing back Kirk and Spock was a shrewd commercial move, at least at this juncture. They still have a lot more marquee value than, say, Captain Mimsey O'Roarke of the Starship Endeavor . . . .