The thing to keep in mind with ads on CBS All Access is that they will keep the subscription price low. If getting ads keeps the price at $6, rather than $9 or $10 I'm all for it. Amazon Prime and Netflix don't have ads, but they are also more expensive and have a bigger subscriber base, so they don't need to bring in any extra money.
This is it.
The issue isn't paying for a service and then having to watch commercials, it's paying for a service and watching commercials when there's an equal service for the equal price that offers a lot more. It's a bang for the buck issue.
Netflix is the most expensive, but you get a lot of outstanding content.
Amazon offers less, but its membership extends well beyond streaming.
And now that Hulu is ditching their free service, a lot of tech experts are expecting a big decline in its traffic unless it adds a lot of stuff.
CBS offers very little, except stuff one can already theoretically get for "free." (Are rabbit ears even a thing, anymore?
*) and promises of potential future content. They're banking on the fact that Trekkies will look past the price variance and pay for it---because past experience.
*Also, if one were to really break down the average cable bill, he'd most likely discover that actual cost of CBS is probably less than a dollar a month.
And this is why, in the end and despite a lot of people best intentions, "a la carte" TV will never fly. I just don't think people realize how expensive it will get if they have to pay these kinds of prices for all the content they watch.
Yes cable/satellite bills can get really expensive. But, if you're paying ~$100 a month, you're getting a hell of a shit. If CBS is allow to set the paradigm, then people will end up paying at least $50 for only a small fraction of what they were getting before. And, as I stated in another thread, this is assuming the best possible outcome for net neutrality.