I was kind of surprised they didn't have anything on the covers of this year's TOS novels to let people know that it was a TOS novel, not a Abramsverse novel.
They do show Leonard Nimoy as Spock, not Quinto so I consider that a hint.
Yeah, I know Nimoy was in the movie but he's not the star and I seriously doubt Abramsverse novels are going to be advertised with Nimoy as the only character on the cover.