Well, it works both ways. We're serious about what we're presented with.
Yes but you haven't enough data to make clean assessments so your relative seriousness is moot. And, frankly, some of you describing your various dislikes for the Abrams Trek are so hidebound and bizarre that they undercut any serious point you might try to make. You do realize you're in the extreme minority when it comes to that film, right? And among Trekkies as well.
1) Personal transporter capability. This was considered back in '64 (Number One's line, "We have transporter control" was a holdover from that concept) and was rejected because it undercut a lot of potential danger for upcoming shows; makes sense for real life, but not so good for an action/adventure series. Like one of the critiques said at the time, how can we feel our heroes are in any real danger when they can just thumb their noses at the big nasty creature, hit a button, and beam their asses back to the ship?
Oh, I dunno. Pesky things like atmospheric conditions, time to suss necessary coordinates, fatal transport accidents, bad guys blocking the transports, ship out of range, bravery, things like that. I do do this for a living, you know. Who cares what they rejected in 1964?
2) Time period. I'd put it no more than a century past TNG, on the Enterprise-F, or maybe just a heavily refit E-E (wouldn't it be nice to have an Enterprise that doesn't get destroyed before her time?). It was tough enough relating to the 24th Century humans, why make it worse by shooting forward to the 34th?
If you found it tough to relate to the 24th century humans, I submit either there's something faulty in your understanding of 21st century humans or in the writing of the shows you watched. Most people had no such problem so I'm leaning toward the fault being with you.
As I said. I'm not testy. I just have a low tolerance for "fans" who think they know what's best and that what's best is zero deviation from their extremely narrow view of what Star Trek is or can be. You guys treat it like a church and you're the fundamentalists. BORING. STAGNANT. HIDEBOUND. Booo.
That's why the thing died the last time, trying to cater to that contingent. It needs to breathe. And it needs to be free from the concerns of people who know what Scotty's address in Glasgow was.
In my opinion.