There's nothing "trivial" or derivative about the pitch. A lot is left out of the article. Quite a lot, actually.
The idea was to serve, somewhat, the core fan base of Trekkies while attracting a mass audience. But serving the mass audience was always primary. Far and away the most important goal to be met.
Gene didn't make TOS for Trekkies. He made it for Americans, generically. The mistake that was made over the years and why the TV series' fell into navel gazing and self obsession was that the holders of the franchise spent too much energy catering to their perception of what the fans wanted or would hate if done. This approach was good for hardcore fans (or not), crap for ratings. Hence,cancellation. Core fans are simply not numerous enough to sustain a property like Star Trek on a network. Not unless 100% of them watch and that simply doesn't happen anymore. There's only one reason series' get cancelled as a rule: not enough viewers.
The idea here was to get back to basics and to do what a TV series is meant to do, i.e. grab its widest possible audience. The problem, sometimes, with diehard fans of a series or of anything, really, is that they assume their concerns, likes and dislikes match those of the mainstream. That is not always the case and, in TV, it's nearly never the case.
This project had a very specific set of goals which I feel were met. It's dead now but, if it had actually happened, it would have been glorious.