I don't know about SyFy but on the Space channel in Canada it was heavily promoted. Commercials during every show for the past month, interviews with the cast on Inner Space, the works.
It's been heavily promoted on Syfy for months now, and there was a series of io9 articles leading up to it (their reviewer also quite likes it, while admitting it's predictable).
After all, this is the start of the network's effort to return to its roots -- more space shows and a Friday lineup devoted to scripted dramas instead of wrestling. They wouldn't want to downplay that.
I guess I gave up on SyFy without making an effort to. I tuned in to give Defiance one last chance and saw the promo for it but waited a week for my system's on demand to carry the episode.