I haven't had a chance to review the complaint. But based on some spoilers @jespah shared with me, I'd say "the gloves are only half off" - C/P for some unknown reason apparently isn't yet going after all of the really obvious egregious stuff we have been discussing, such as merchandising and so forth (unless they touch on ship models- as I said, I haven't reviewed it yet.) No trademark claims, etc. So, yes on "gloves coming off" but not the "wrath of God"/"let's end this right now" deluge that was readily at their fingertips and could have brought Axanar to a dead stop. This makes me doubt the depth of C/P's anger or resolve to shut down Axanar beyond just impeding the actual filming.
Looking forward to @jespah's blog post. I will look at the complaint a bit later, but doubt I will have much to add to her analysis.
M
Wouldn't "Hey you can't market this movie" include merch or anything else such as signs, blog posts, podcasts, con panels, speaking engagements, etc?