Do you realize that's CNN, a major news outlet, reporting on the new Star Trek television series while showing an unauthorized fan film and crediting it to CBS? It proves the point that there is confusion. It's not about fans, who may not be quite as savvy as you think judging by the Axanar-faithful, but about the general public, who definitely can't tell the difference. This video proves that.
Consumer confusion is already happening. And CBS/Paramount are coming down on Axanar, which promised to be a professional production.
Neil