Cheers, muCephi
Star Trek isn't my 'main' fandom; I'm actually quite big into the Transformers franchise, and there's an example from that brand where a company is trying to put a trademark on words and language.
Hasbro has trademarked the word 'Transformers' when applied to plastic changeable robot toys, but they can't put a marker down on the word 'transform' - i.e. the act of switching the toy from one form to another. This is a bit of a bugbear for them - at present they're unable to stop somebody else making their own robot toy and putting language on the packaging about the figure 'transforming' from one mode to another - Hasbro don't own the English language, they don't have rights over the word 'transform'.
Except...
If you look on Transformers packaging, there's nothing on the box or card stating that the figure within 'transforms'. Indeed, they the word is actively avoided. Hasbro instead uses synonyms, such as 'change' or 'convert'. The only use of the word 'transform' is within the Transformers brand-name itself. The reason? It looks for all the world like they want to move the goalpost. Robot toys don't transform, they convert. By manipulating the language so that 'transform' is the brand rather than the act of going from robot to vehicle, the aim is that, somewhere down the line, they will have the power to prevent other toys from using the word 'transform' on their packaging. This to me is troubling - that a brand could attempt to co-opt a regular word, try to gain ownership of it somehow...
If CBS/P wanted to trademark the word Qapla', then they should have done so already, just as Hasbro trademarked Optimus Prime and Megatron. When a Transformer has a generic, untrademarkable name (such as Jazz), the packaging calls the figure 'Autobot Jazz': Hasbro registers combinations of names in cases when they can't get control of the individual words. Indeed, Hasbro have lost the rights to some well-known Transformer names down the years (including Hot Rod), because they weren't on the ball.
How all this relates to Axanar and Klingon I'm not really sure, I mention it in passing only because the relationship between words and law is one that interests me. But just as Hasbro can't register public-domain, generic words like 'Jazz', 'Hound' and 'transform', I don't think CBS/P should be able to suddenly gain control of a language years after putting it out there.
I knew about Hot Rod / Rodimus, but I never new that about Autobot Hound. Autobot Ratchet ect. Thanks!