If you want to play with that analogy, it would be that you can upgrade and pay more to drive a Benz instead of a modest Kia, pay for the Kia and be happy with what it is, or hey, there's a way you can get a Benz for free. Yeah, not legal, but also not a crime that's exactly cracked down on either, so you're going to get away with it. (that's the mindset, anyway)
Morally wrong, sure, but if you can't/wont buy the Benz and the Kia randomly shuts off for 3 minutes after every 7 minutes of driving, the free Benz looks appealing. The Kia defect was introduced on purpose, too.
Especially when other dealerships (netflix in this case) have gotten you used to paying for Kias that don't keep shutting off. People would be happy to buy THAT Kia, and were planning to do so. When CBS decided to engineer problems into their Kia and force Benz purchases in order to get that experience, it definitely encourages people to think about it more.
Even more annoyingly, in everywhere but US/Canada, they just made a deal to get money from Netflix and are showing it there. So your existing subscription would have already taken care of it and you'd have gotten a seamless experience, no ads, no extra app to deal with. They went out of their way to stick it to US/Canada viewers.
