From that ol' TrekToday sidebar at right...

Oh, dear. Where to begin?
"They felt that Star Trek should be going forward, not backward."
Then don't green-light a prequel series!
So we introduced this recurring element of a Star Trek far beyond Kirk’s time, or even Picard’s time, to satisfy their concerns, which I thought was interesting.
No. No, it was not.
“It was actually set on Earth for a while – the building of the first starship.... We wanted to do the launch of the first starship and take it maybe a little bit more retro."
*gasp* A prequel series, going retro?!
I myself'd have loved to see a lot more Earth. Show us Starfleet politics, the civilian Terran government, and how they overlap. Start out with several potential captains, a la First Flight. And for Pete's sake, go retro with red shirts and actually feature a crewman fatality before the bloody third season!
B&B clearly made a lot of missteps over the years, but if it's true that the suits demanded the TCW and a TNG/VOY clone right out the gate, well, anyone would've had a hard time making lemonade out of that.
“Rick Berman and I had a little bit more of a raw conception of Enterprise than maybe the studio was comfortable with,” explained Braga. “It was actually set on Earth for a while – the building of the first starship, kind of like J.J.’s. We wanted to do the launch of the first starship and take it maybe a little bit more retro, and we initially didn’t have the futuristic temporal cold war aspect of it.”
But their plans had to change when it became apparent that their bosses weren’t on board with this version of Enterprise. “The studio was a little nervous about the prequel concept and they felt that Star Trek should be going forward, not backward,” said Braga. “So we introduced this recurring element of a Star Trek far beyond Kirk’s time, or even Picard’s time, to satisfy their concerns, which I thought was interesting. But initially our concept of Enterprise was really raw and basic and ‘prequelly.’ I’m not saying it would’ve been better but it would’ve been a little bit different. It’s a collaboration; it’s a collaboration, it’s their franchise, it’s their money. We did the best we could to accommodate their notes.”

Oh, dear. Where to begin?
"They felt that Star Trek should be going forward, not backward."
Then don't green-light a prequel series!

So we introduced this recurring element of a Star Trek far beyond Kirk’s time, or even Picard’s time, to satisfy their concerns, which I thought was interesting.
No. No, it was not.
“It was actually set on Earth for a while – the building of the first starship.... We wanted to do the launch of the first starship and take it maybe a little bit more retro."
*gasp* A prequel series, going retro?!

I myself'd have loved to see a lot more Earth. Show us Starfleet politics, the civilian Terran government, and how they overlap. Start out with several potential captains, a la First Flight. And for Pete's sake, go retro with red shirts and actually feature a crewman fatality before the bloody third season!

B&B clearly made a lot of missteps over the years, but if it's true that the suits demanded the TCW and a TNG/VOY clone right out the gate, well, anyone would've had a hard time making lemonade out of that.