This September is looking forward to another weekend that’s bound to overperform at the box office led by Crunchyroll/Sony Pictures’
Demon Slayer: Kimetsu no Yaiba Infinity Castle, which is expected to overtake Warner Bros’ 1999
Pokemon: The First Movie ($31M) as the highest opening ever for an anime film stateside.
Tracking, distribution sources, et al are wild with their projections. Sony is forecasting
$35M at 3,300 theaters boosted by Imax and PLF showtimes. We told you that advance ticket sales in their first four days back in mid-August stood at $10M; again, an advance ticket record for an anime movie. We’re told that figure is way higher now, many telling it’s at least $15M+. Other sources believe that
Infinity Castle has the potential to open to
$45M-$60M+ over Friday to Sunday. Previews begin Thursday at 4PM at 2,800 theaters.
Here’s why some are downplaying the pic’s outlook: anime moviegoers are a devoted bunch who buy upfront and attend early. There’s hardly any walk-up business on these movies, and most of the tickets are already sold. This isn’t a movie such as
Sinners or
Minecraft where there will be an expansion of the audience on Saturday night and beyond. That said, we understand that advance ticket sales for
Infinity Castle extend into next weekend. First choice is strong with men and women under 25.
Here’s why some are downplaying the pic’s outlook: anime moviegoers are a devoted bunch who buy upfront and attend early. There’s hardly any walk-up business on these movies, and most of the tickets are already sold. This isn’t a movie such as
Sinners or
Minecraft where there will be an expansion of the audience on Saturday night and beyond. That said, we understand that advance ticket sales for
Infinity Castle extend into next weekend. First choice is strong with men and women under 25.