Meh, it's important to have both Borders and Barnes & Noble. That way, I can decline to buy the $20 Blu-ray that sells for $40 at either store.
Too true.
2 carriers of overpriced retail merchandise merging is what needs to happen for them to survive

Thing is, with all the bookstores I remember, that were cheaper than Borders or B&N, are all gone. I can't see why these 2 have survived this long.
Amazon 3rd party sellers is the only way to go (I think).
Or any of the 3 online bookstores other than Amazon I've used (Abe, Alibris & Biblio), for new or used.