This distortion effect that circles Star Trek needs to go away. General TV watchers don't care if someone is on the "A" or "B" team. That's a matter of fandom. If the writing, acting, and production are of good quality, the audience will not care one way or the other.
Star Trek is TV fastfood, a popculture Big Mac. Take the fans out of it, in the mind the average person, and it's Kirk and Spock and a funny looking space ship named Enterprise. You have to have a catch before people watch, the name Star Trek isn't enough anymore.
Very much disagree with this. You can do a Star Trek show without Kirk and Spock. That has been proven before. All you really do need is memorable characters to follow and you're set, with good writing being a bonus. The reason Trek TV died is because it became generic and over-saturated. When TNG started it didn't have the best writing, but it felt very ballsy, vibrant and had well defined characters that viewers were able to connect with easily. There was a passion behind it that one could feel, a passion that was very much absent from the start of ENT. ENT felt like a Trek show going through the motions, doing the same old same old but with a more generic tone that made the whole thing feel like it wasn't worth watching. I, like many viewers, gave the show a chance from the beginning. Remember, the show started off with very good ratings. After about 8 episodes, I pretty much gave up and wouldn't revisit ENT many years later, discovering the fourth season that felt like the kind of show that it should have been from the start.
So yes, you can definitely make successful Trek series with a new set of characters. Just because nuTrek decided to backtrack to Kirk and Spock doesn't mean that's the ONLY way Trek can move forward.