Then he mentioned how someday all artists will sell their music directly without a middleman like iTunes. That is a nice thought for the bands themselves--no having to go through a label that takes a big cut--but it's a major pain in the ass for consumers. Who wants to have to go to a different website for every single band? It's nice to have a common platform, a one-stop shop for your music purchases, be it iTunes, Amazon, or something else.
Indie artists already do this, so maybe he wants to be an indie artist rather than a commercial mainstream artist. That said though, it's much harder for the indie artist to actually get their music out there and be recognized due to lower-key marketing and self-promotion, so I'm not sure what he's complaining about.
Maybe he's trying to find an explanation for why his sales are down. The answer to that is simple: competition. There is just a lot more music out there now than there was 10 years ago, thanks to how low the barriers to entry are these days. Pretty much anybody with a computer and some cheap equipment can become a musician or a DJ or whatever they like, and get it out there on the open market for very little money.
Very true. And likely some of it blows away his music
