Deadline reports that BBC Director General Matt Brittin was shown an AI-generated episode of Doctor Who and he thought it was "pretty good."
Brittin, who used to run Google EMEA, revealed that somebody had recently sent him a 50-minute ep of the BBC’s long-running sci-fi franchise, which was completely AI-generated, and today he refused to slam it.
“Pretty good” was Brittin’s verdict of the ep of the show that has been running on the BBC for six decades and will return with a new creative team in a couple of years’ time. “I mean it’s not going to replace humans but we’ll come on to that,” he countered.
Speaking at the RTS London Convention, Brittin echoed Amazon international boss Kelly Day in throwing his weight behind the power of AI. Day just said AI “brings down costs meaning more stories can be made, more diverse voices can get heard and more creative risks get taken.”
“Everyone’s [now] got the ability to create content almost at the standard of a Hollywood studio,” he said. “In some cases it’s not perfect but look at what you can do and that’s changing all the time.
Brittin’s keynote with BBC presenter Kirsty Young came a few days after he said he would allow a programme to be made and presented by AI “within guardrails.”
...which, quite frankly, is fucking horrifying. The fact that he doesn't see a problem with this and wants to further explore AI-generated episodes is absolutely appalling.
