I know there are a lot of opinions about what is financially a success for this movie, but anything less than $1 billion should be considered a failure for the studio. Note that I did not say a failure of a movie. I haven't seen it yet, but I have seen several movies that I consider to be masterpieces that bombed, and BvS is no bomb. The fact is, we live in a world where movies making over a billion dollars is not rare. When several superhero movies (including two of the studios previous efforts), the Fast and Furious, Jurassic Park, Marvel and Transformers franchises can do it, there is no excuse for the first live action movie featuring the DC trinity to not be on that list too. Something did not work and the studio should try and figure out what that is.
$1 billion seems to be the benchmark, but I figured this movie would've easily crested that. If the movie could've made $1.1 billion, which is more than The Dark Knight Rises made in 2012 but less than the Avengers movies, but ends with $900 million, that missing money could've helped fund a ton of projects (or a couple large ones) at the studio.
On a related note, I will be somewhat pleased if the movie stays below a billion dollars, just so fans, critics and studio heads will stop thinking they have a guaranteed big hit. Maybe after Sony's hopes for Amazing Spider Man 2 were dashed, and now this, people will be more cautious in their predictions. Another thing I don't think was put into account is how much competition there is with superhero movies these days. If BvS came out before Marvel's string of successes, it would've had a better chance of crossing the threshold. Combine with the popularity of review aggregators, and people are much more careful where they spend their time and money. I'm sure more than one person stated, "I'll just wait for Civil War."
$1 billion seems to be the benchmark, but I figured this movie would've easily crested that. If the movie could've made $1.1 billion, which is more than The Dark Knight Rises made in 2012 but less than the Avengers movies, but ends with $900 million, that missing money could've helped fund a ton of projects (or a couple large ones) at the studio.
On a related note, I will be somewhat pleased if the movie stays below a billion dollars, just so fans, critics and studio heads will stop thinking they have a guaranteed big hit. Maybe after Sony's hopes for Amazing Spider Man 2 were dashed, and now this, people will be more cautious in their predictions. Another thing I don't think was put into account is how much competition there is with superhero movies these days. If BvS came out before Marvel's string of successes, it would've had a better chance of crossing the threshold. Combine with the popularity of review aggregators, and people are much more careful where they spend their time and money. I'm sure more than one person stated, "I'll just wait for Civil War."