^
The fact remains that to get a Borders rewards card is free, but you must pay money for a B&N one. I'd rather get for free what others have to pay for, given the choice.
I don't opt for any email lists/notifications from either chain, because most of the time it's just advertisements/junk mail.
I just don't like B&N's reservation system, either, because it simply doesn't work. When the art book for the 2009 Trek film came out, I placed a reservation for in-store pickup AFTER I had seen multiple copies at the store, during an earlier visit... I just wanted to make sure a copy would be waiting for me when I returned with money for the purchase.
So, money and printout for the reservation in hand, I returned to the B&N, and the cashier informed me that they had NO copies in the store, and that they'd have to order it, to which I replied that they in fact had THREE copies of the book in-store, and that I had come to pick up my reservation, since the computer said it was in-store, and would be held for me, to which SHE replied that since the computer she was on said it was not in-store, she could not honor the reservation as-was.
I told her to wait a second, went upstairs, got a copy of the book, came back to her, and told her to just sell me the book. So much for their frakking computer system.