http://fashionetc.com/news/beauty/3...utbrain&utm_medium=cpc&utm_campaign=launching
I think it is an awesome ad.
Anyone find it offensive?
I think it is an awesome ad.
Anyone find it offensive?
Axe ad banned for offending Christians
- Thread starter Flying Spaghetti Monster
- Start date
This ad ran a few times in the States but I only saw it a few times.
Didn't think anything of it, as a Christian.
Christians aren't perfect, despite the myth that we think we are.
Still human and vulnerable to sin. I fall vicitim more regular than I'd like. The imagery of angels casting aside their halos is no more different imo than any other sin a person attaining to lead a godly life might commit.
Didn't think anything of it, as a Christian.
Christians aren't perfect, despite the myth that we think we are.
Still human and vulnerable to sin. I fall vicitim more regular than I'd like. The imagery of angels casting aside their halos is no more different imo than any other sin a person attaining to lead a godly life might commit.
I find all Axe ads stupid, sexist, and annoying. And the one with the falling angels was just lame, an overly labored metaphor that carried the whole disgusting "You too can compel women to lose all inhibition and dignity and become your groveling sex slaves" campaign to a reductio ad absurdem level. Religious implications are the least of its problems.
Women don't even like axe in real life!
I have found this to be true. Most women I've met think Axe smells like ass.
i think Axe ads should come with warning labels like cigarettes.
I sure do. My hubby tried some samples at a store and it nearly made me barf. No woman on Earth is turned on by someone who smells like a wet garbage bin.
This article should be "banned for offending single Christian". Good thing the bible never mentions any fallen angels. Oh, except that one guy.
The ad isn't much different than the Victoria's (not-so) Secret ad with their angels.
Not offensive...but more like in the category of Mentos ads... dumb posing as creativity.
And if some guy weighing 300+ pounds and very umkepmt and unattractive were to use Axe...the same reaction? Love to see those ads -- and the reaction thereof
Not offensive...but more like in the category of Mentos ads... dumb posing as creativity.
And if some guy weighing 300+ pounds and very umkepmt and unattractive were to use Axe...the same reaction? Love to see those ads -- and the reaction thereof
I thought the Axe "angels" ad was funny, the one or two times I saw it.
The Atlantic had up an interesting article three weeks ago about Axe and their ad campaigns, in particular about how their ad campaigns have actively hurt their own business.
My only experience with Axe was with a promotion Activision ran with one of the X-Men video games; at EB Games, we were supposed to give sample packs of Axe out to customers who bought the game. Then the company realized that the packaging was horribly inappropriate, and we had to ship all the samples back. Or, in my case, I let one of my employees take the case of samples home. What he wanted to do with it was his own business.
The Atlantic had up an interesting article three weeks ago about Axe and their ad campaigns, in particular about how their ad campaigns have actively hurt their own business.
My only experience with Axe was with a promotion Activision ran with one of the X-Men video games; at EB Games, we were supposed to give sample packs of Axe out to customers who bought the game. Then the company realized that the packaging was horribly inappropriate, and we had to ship all the samples back. Or, in my case, I let one of my employees take the case of samples home. What he wanted to do with it was his own business.
^ This.
I sure do. My hubby tried some samples at a store and it nearly made me barf. No woman on Earth is turned on by someone who smells like a wet garbage bin.
It wasn't until I met an acquaintance's teenage sons that I got a good whiff of Axe for the first time. Their Mom explained how they were at the age where they didn't like to bathe and refused to shower, so they just kept spraying clouds of this crap at their unwashed bodies- even doing this while they were sitting watching TV. I think they'd do better with members of the opposite sex if they'd trade in their cans of Axe for some common sense about personal hygiene.
A more "accurate" commercial might show feathers withering and halos exploding simply from the deadly combination of BO + Axe!
I was going to say I thought the Angels in the Christian faith were male, its possible I have that wrong however.
Axe/Lynx adverts are what they are, but the "Fallen Angels" adverts I thought were good.
Cute ad.
Axe needs some help in America, tho. I have no idea what the stuff smells like, but the image I've gotten is that the kind of guy who uses Axe is a skeevy scuzzball, the kind of guy who wishes he were cool, but will never be.
Whereas, of course, Old Spice makes you sexy and very cool.
[yt]http://www.youtube.com/watch?v=owGykVbfgUE[/yt]
Axe needs some help in America, tho. I have no idea what the stuff smells like, but the image I've gotten is that the kind of guy who uses Axe is a skeevy scuzzball, the kind of guy who wishes he were cool, but will never be.
Whereas, of course, Old Spice makes you sexy and very cool.
[yt]http://www.youtube.com/watch?v=owGykVbfgUE[/yt]
Double posting so as not to mess up The Man Your Man Could Smell Like, which would be a tragedy...I wonder, is Axe the "lady-scented body wash" he's referring to?
My first thought was that, what about the boy angels, aren't they attracted to that guy too?
Wow, let's make Christians really mad!
Or this:
Warning: If you're the kind of guy who buys Axe, you've already got at least three STDs anyway.
My first thought was that, what about the boy angels, aren't they attracted to that guy too?
Wow, let's make Christians really mad!
Or this:
Warning: If you're the kind of guy who buys Axe, you've already got at least three STDs anyway.
Axe (Lynx as it's called over here) is designed to appeal to teenage boys. That's its sales demographic and it clearly works extremely well. There's an interesting documentary series called Perfume on one of the minor digital channels here that covered Axe's fragrance designer (a middle-aged woman, interestingly enough) and marketing team in one episode. They were all extremely open about how they tailored the scents and the branding towards that demographic. This advertising fits that niche nicely.
I think the only time one needs to be concerned if any man over the age of about 21 is still using Axe...
I think the only time one needs to be concerned if any man over the age of about 21 is still using Axe...
Axe body spray is appalling. Axe deodorant is generally fine, imo. It's just your average stick deodorant.
The ad wasn't exceptionally good anyway, but I'm a little confused on why it would be banned. It seems to be, having an ad that offends people would be worse for a company (since they won't buy your product).
The ad wasn't exceptionally good anyway, but I'm a little confused on why it would be banned. It seems to be, having an ad that offends people would be worse for a company (since they won't buy your product).
Axe bodyspray should have Toyota Yaris-like ads:
"Do you smell bad some times? And smell worse other times? Axe. IT'S EASIER THAN BATHING."
"Do you smell bad some times? And smell worse other times? Axe. IT'S EASIER THAN BATHING."
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Depends. Many interpret them to be sexless and androgynous. Some Biblical angels are described as strange creatures: some descriptions of Ophanim resemble interlocking wheels covered in eyes, some descriptions of Seraphim say they're serpentine, etc. Our modern image of angels owes more to Renaissance art and popular culture than Biblical canon.
Axe (Lynx as it's called over here) is designed to appeal to teenage boys. That's its sales demographic and it clearly works extremely well. There's an interesting documentary series called Perfume on one of the minor digital channels here that covered Axe's fragrance designer (a middle-aged woman, interestingly enough) and marketing team in one episode. They were all extremely open about how they tailored the scents and the branding towards that demographic. This advertising fits that niche nicely.
I think the only time one needs to be concerned if any man over the age of about 21 is still using Axe...
Yeah, this is a good point. I definitely bought my fair share of Axe when I was in high school.
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