The top of CBS is money people, not creative.
One day last year, they said "Shit, we have this license we are not using. We should use it or sell it, because letting "STar-Trek" sit there doing nothing for one more second is unacceptable."
After that, either they hired one guy, because of his reputation or that person's standing relationship with Star Trek/CBS... Which is how you could have a Star Trek that really had no idea who it was or where it was set until almost very recently after the Axanar stuff hit the fan.
Or they got 3 to 10 different creative people to pitch Star Trek to them in competition, and the board, or a management steering subcommittee tasked with finding a new guy to "handle" Star Trek for the board of CBS.
You've seen a Studio pitch before. Trying to get reaction out of a suit with no soul in 35 words or less. How do you sell yourself as the new heart of Star Trek without clearly stating that your new show is 100 years after Picard, or 200 years before Kirk.
That music was Klingon.
That ship is Klingon.
This is a show about Klingon's in the Federation?
Oh.
I get it.
Discovery is Star Trek meets Sliders.
The prime Universe exploring alternate realities, which is how one comes across a Federation/Klingon hybrid like that.
"Sigh"